Diana Bishop, founder of
The Success Story Program™.

Like a lot of business owners, MAXINE WARSH had reached a point where she had a successful business but wanted to grow it beyond herself as a sole practitioner. In 2001, Warsh founded Maxine Warsh Facial Rejuvenation, a practice that administers non-surgical face lifts using micro-current technology.

"I cater primarily to baby boomers, men and women, who want to stay looking as young as they feel, " says Warsh. "But my business was clearly growing too big for just me. I needed to clone myself and my business in order to grow bigger."

However, Warsh realized that in order to be able to sell her brand, she needed to create a whole new story.

"People who would buy a facial rejuvenation business weren't the same people who came to me for treatments," says Warsh.

Working through The Success Story Program™, Warsh created a new business division of Maxine Warsh Facial Rejuvenation. She now sells her business like a franchise, offering prospects a step-by-step process to experience, learn and buy a facial rejuvenation business.

"We created three packages; The Experience Package, an introduction to the science of micro-current technology by experiencing twelve treatments; The Technique Package which provides hands-on instruction; and The Business Package which includes all of the above plus purchase of the equipment and rights to set up a Maxine Warsh Facial Rejuvenation business.

"Spending a little time packaging this new area of the business has steered me in the direction of enormous growth," says Warsh. "The Success Story Program™ helped me organize, articulate and get creative. The packaging puts me in a stronger negotiating position with prospects. Best of all, I am on fire with new ideas. I have also created my own skin care line, as well as a micro-current machine, the MDX 3000, all under my own brand."

Now that's a Success Story!

The Success Story Program™ is in the business of helping companies expose and capitalize on the success stories that perhaps they didn't even know they had. Contact Diana Bishop at: 416.363.9357 to find out if there is a success story lurking in your company.